- People
- I will treat people as independent, unique, irreplaceable, active and autonomous beings
- I will not treat people as property
- I will understand and respect their physical and emotional boundaries.
- Pro-Bono Work
- I will spend at least 50% of my photography time on pro-bono projects
- I will always make time to respond to requests for help
- Keeping Promises
- I will only make promises I am confident you can deliver
- I will only make promises I am confident you can deliver
- Clear Expectations
- I will agree formally what will be done in any shoot or project and on what terms
- I will admit difficulties early and work with those involved to resolve them
- Sustainability
- I will minimise waste, travel, consumption of rare and precious resources, and my contribution to global warming